PROJECTS: BRAND & DIGITAL MEDIA STRATEGY

F&B

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FASHION & LIFESTYLE

cover story

COVER STORY II

  • Ideated and executed seasonal content campaigns for the Instagram accounts of prominent fashion brands, Amishi London and Cover Story (part of Indian retail conglomerate, Future Group).
  • Curated editorial content for The London Eye, the official blog of Cover Story, with a view to establishing it as the insider track for international trends.

CORPORATE COMMUNICATIONS

VEDANTA

Overarching advisory support to the Corporate Communications team of Vedanta, the global natural resources conglomerate

  • Strategic inputs on enhancing brand visibility and analytics for amplifying communications reach across all digital platforms (Instagram, Twitter, Website, Facebook, Youtube, LinkedIn, Press);
  • Curating social media strategy for Instagram;
  • Drafting advocacy-driven communications; and
  • Website design and updates.

DIGITAL MEDIA SEMINARS

BRAND AND CUSTOMER ENGAGEMENT IN FOOD SERVICE

  • Speaker, Conference on Brand and Customer Engagement in Food Service, London [2017]
  • Panel discussion on Instagram and Influencer Marketing for Restaurants and Hotels, held by London Restaurant Network [2017]
  • Digital media training seminar, tailored for a U.K.-based restaurant and hospitality communications agency [2017]
  • Masterclass on New Age Media, TAO Art Gallery [2018]
  • Instagram Masterclass, held in collaboration with Masque Restaurant Mumbai [2018]