An Introduction

Ayushi Gupta-Mehra is an interdisciplinary consultant, specialising in digital media strategy, F&B advisory services and development economics. She is also the persona behind the thriving food, travel & lifestyle platform, The Foodie Diaries.

Ayushi holds a Masters in Economics (with Distinction) from the London School of Economics; and a BA (Hons) in Economics and Management from the University of Oxford.

Drawing on my insights as a digital influencer and content curator, I work with clients in food, hospitality, fashion & communications, with a view to steering the strategic development and successful rollout of integrated digital media campaigns. My creative approach is underpinned by an analytical methodology honed over her many years working as an economic consultant.

Leveraging my strong pulse on global F&B trends, I also work with leading food retailers & hospitality brands (including Future Group and Reliance Brands) to design and execute innovative concepts and immersive experiences, as well as facilitate synergistic brand partnerships. Given that I live and work between London and Mumbai, my key strengths include bridging trends & market gaps between the East and the West,  as well as supporting the entry of international brands in India (and vice versa).

At the other end of the spectrum, my ongoing work as an Economic Consultant has been focused on supporting development of agricultural value chains, the health sector and infrastructure projects in emerging markets. To this end, I have experience working with a number of private and public sector clients, ranging from The World Bank and International Finance Corporation, to the World Health Organisation and Department for International Development UK.