Engaged by Vedanta, the global natural resources conglomerate, to provide overarching advisory support to the Corporate Communications team and The Chairman’s Office; role involved, but was not limited to:
- Strategic inputs on enhancing brand visibility and analytics for amplifying communications reach across all digital platforms (Instagram, Twitter, Website, Facebook, Youtube, LinkedIn, Press);
- Curating social media strategy for Instagram;
- Drafting advocacy-driven communications; and
- Website design and updates.