My project portfolio extends to digital media relations and corporate communications, with a view to providing integrated campaign support for brand concept and story, including:
- Branding guidelines and tone of voice;
- Grassroots marketing activities;
- Editorial exposure on online digital media platforms;
- Content production and copywriting for digital marketing, e.g. newsletter management;
- Website design and updates;
- Competitor analysis; and
- Event management from design & development to hosting and execution.
I was previously engaged by Vedanta, the global natural resources conglomerate, to provide overarching advisory support to the Corporate Communications team and The Chairman’s Office. My role involved, but was not limited to:
- Strategic inputs on enhancing brand visibility and analytics for amplifying communications reach across all digital platforms (Instagram, Twitter, Website, Facebook, Youtube, LinkedIn, Press);
- Curating social media strategy for Instagram;
- Drafting advocacy-driven communications; and
- Website design and updates.